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It is a mobile game marketing platform called Gamelight Gamelight. It discusses how Gamelight uses AI to acquire high quality users for mobile games. Gamelight analyzes app usage data and user behavior to understand user preferences. It then creates user profiles and uses them to deliver personalized game recommendations. This fosters a dedicated fan base and increases user engagement. Gamelight also offers ROAS advertising, which targets users likely to make in-app purchases.
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