Predict

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You are asking me to provide more information about Neurons' Predict AI tool.

Predict is an AI tool that uses eye tracking data to predict how consumers will respond to visual content. It is trained on a massive dataset of eye tracking data from studies conducted with the world's biggest companies.

Predict can be used to optimize creatives and assets, all the way from ads to websites. It can also be used to increase conversions with more powerful images and videos, and to take the guesswork out of design processes.

Here are some of the key features of Predict:

  • Eye tracking heatmaps: Predict generates heatmaps that show where consumers are most likely to look at an image or video. This information can be used to improve the placement of important elements in a creative.
  • Cognitive scores: Predict also assigns cognitive scores to creatives, which measure their clarity, engagement, and saliency. These scores can be used to compare different creatives and to identify areas for improvement.
  • Split testing: Predict can be used to split test different versions of a creative before it is launched. This helps to identify the most effective creative and to maximize its performance.

Overall, Predict is a powerful tool that can help businesses to create more effective visual content and to improve their marketing campaigns.

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