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It is building credibility in B2B sales. It discusses the importance of credibility for salespeople. The article introduces SalesCred PRO, a platform that helps salespeople build credibility. SalesCred PRO offers a variety of features to help salespeople improve their credibility, including a digital credibility score, social selling tools, and AI-powered sales coaching. The article also mentions that SalesCred PRO is based on the research of C. Lee Smith, a leading expert on sales credibility.
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